LINEN + CLOTH
Linen + Cloth is a modern home decor brand known for their thoughtfully designed pieces that bring warmth and style into everyday spaces.
Founded with a passion for pillows, the brand serves both retail customers and B2B clients, now offering vintage reproduction art with curated wholesale collections for retailers & trade professionals.
The Results 🌱
+$271k
IN ADDED REVENUE
$79k 👉 $350k
+487%
REVENUE FROM REPEAT PURCHASERS
+523%
FLOW REVENUE
💰 $173K
The Receipts 🧾
Why They Came to Us
When Linen + Cloth first partnered with us, they were heavily reliant on social media and third-party platforms like Etsy to drive sales. While those channels delivered some traction, they left the brand vulnerable to shifting algorithms and unpredictable performance.
At the same time, they had no true retention program in place. Automated flows were missing, leaving new customers without a nurturing experience and repeat purchases largely untapped.
And while there was a strong opportunity to grow through B2B—trade and wholesale—there was no program or structure to support it.
Our Approach
We began by laying the foundation for a scalable retention program:
- Built essential flows: Launched and optimized a Welcome Series, Abandonment Flows (cart, checkout, browse), and a Sunset Flow to keep the list healthy.
- Developed a B2B program: Rolled out trade and wholesale initiatives along with tailored flows to support onboarding, engagement, and conversion.
- Segmented campaigns: Designed monthly sends with specific content for retail customers vs. trade and wholesale audiences, ensuring relevance and stronger engagement across the board.
This combination of always-on automations and strategic monthly campaigns created both a reliable revenue baseline and consistent opportunities for growth.
“I’ve been working with LaRose & Co. since 2017 and we consider them an invaluable part of our team.”
Michelle Garcia
Founder
LINEN + CLOTH
How FOROM Turned Email Into Their #1 Revenue Channel After Two Failed Agency Partnerships
TL;DR: After struggling with two agencies that could not deliver consistent results or align on creative direction, Forom partnered with LaRose & Co.
Within 90 days, they saw a 121% increase in conversions, achieved a 2.4% click rate, and now drive 47% of their total revenue from email.
The Stakes: When Your Marketing Partner Becomes Your Biggest Bottleneck
Forom had a problem that too many growing home decor brands face: they knew email marketing should be working, but it just... was not.
Every campaign send felt like a gamble. Results were all over the place. One week they would see decent engagement, the next week crickets. There was no rhythm, no consistency, no way to predict what would actually drive revenue.
But here is what made it worse: the process itself was broken.
Getting aligned on design with their agency felt like pulling teeth. Revisions took forever. Creative briefs got lost in translation. What should have been a streamlined, collaborative process turned into a frustrating back-and-forth that ate up time Forom team did not have.
They were not just dealing with underperforming campaigns. They were dealing with a partnership that made everything harder than it needed to be.
So they switched agencies.
And then... the same problems showed up again.
By the time Forom found LaRose & Co., they had worked with two different agencies and were starting to wonder if the issue was email marketing itself. Maybe it just was not going to work for their brand. Maybe they should focus elsewhere.
The Turning Point: What Forom Expected vs. What They Actually Got
When Forom came to us, they were cautious. Understandably so.
They expected another agency promising big results and delivering the same disorganized mess they had dealt with twice before.
What they got instead was something different: clarity, consistency, and a team that actually understood how to execute.
Here is what we did differently from day one:
We built a consistent campaign strategy for both email and SMS. No more throwing spaghetti at the wall. We created a content calendar that made sense for their brand, their product launches, and their customer journey. Every send had a purpose. Every message was part of a bigger plan.
We streamlined the entire content planning and design process. No more endless revision cycles or misaligned expectations. We built a process that got campaigns out the door faster, with better creative, and without the headaches.
We gave Forom their time back. Instead of spending hours managing their email marketing, they could finally focus on what actually mattered: running their business, launching new products, and growing their brand.
The Transformation: From Inconsistent to Unstoppable
Once we had the foundation in place, everything changed.
Campaigns that used to feel like a coin flip started performing consistently. The guesswork was gone. Forom could look at their content calendar and know exactly what was going out, when, and why.
Design approvals that used to take days started taking hours. We were not just faster, we were better aligned. Our team understood Forom aesthetic, their brand voice, and their customers. Every email felt like them.
And the results? They started stacking up fast.
Within the first 90 days, Forom saw a 121% increase in conversions. Not engagement. Not clicks. Actual conversions. People were buying.
Their click rate hit 2.4%, well above the industry average and a clear signal that subscribers were genuinely interested in what Forom had to say.
But here is the number that really matters: 47% of Forom's total revenue now comes from email.
Think about that. Nearly half of their revenue is being driven by a channel that used to frustrate them. A channel they almost gave up on.
The Results 🌱
121%
INCREASE IN CONVERSIONS
IN THE FIRST 90 DAYS
47%
OF TOTAL REVENUE IS NOW COMING FROM EMAIL
2.4%
CLICK RATE ACHIEVED
Everyday Supply Co.
Everyday Supply Co. is a B2B wholesaler specializing in groceries, cleaning products, and household essentials. When we partnered in October 2023, they had no structured email marketing strategy in place.
Within six months, we transformed email into a profitable growth channel, fueling repeat purchases and increasing customer lifetime value.
The Results 🌱
IN THE FIRST 6 MONTHS TOGETHER:
$158k
ATTRIBUTED REVENUE
$10.4k 👉 $158k
+23%
CUSTOMER RETENTION
54% 👉 63%
+149%
ATTRIBUTED REVENUE
15.2% 👉 38%
The Receipts 🧾
Why They Came to Us
When this Everyday Supply Co. came to us, their email channel was barely scratching the surface of what it could do. Without automations or flows, they weren’t nurturing relationships or keeping customers engaged. Their campaigns lacked the structure needed to consistently drive new B2B orders, and as a result, email was contributing only a small fraction of their overall revenue.
They weren't sure email was a channel that was going to work for them. That was 2 years ago- we've since grown their retention program into their highest revenue generating marketing effort.
Our Approach
We started by laying a solid foundation for their retention program. Before chasing growth, we built the essentials—flows designed to educate, re-engage, and convert. A new Welcome Series introduced B2B customers to the brand, establishing credibility from the very first touchpoint. Abandonment flows brought high-intent shoppers back at critical moments—whether they’d just browsed, added to cart, or stalled at checkout. A Review Request flow turned happy customers into advocates, fueling social proof and repeat engagement. And Back-in-Stock alerts gave interested buyers the nudge they needed to act the moment products became available.
With the foundation in place, we layered on campaigns to drive consistent growth. Every campaign was built with B2B buyers in mind, aligning directly with the client’s broader goals. By creating a predictable campaign cadence, we kept customers engaged with regular, relevant touchpoints—turning email from an underutilized channel into a steady engine of retention and revenue.