LINEN + CLOTH
Linen + Cloth is a modern home decor brand known for their thoughtfully designed pieces that bring warmth and style into everyday spaces.
Founded with a passion for pillows, the brand serves both retail customers and B2B clients, now offering vintage reproduction art with curated wholesale collections for retailers & trade professionals.
The Results 🌱
+342%
ATTRIBUTED REVENUE
$79k 👉 $350k
+487%
REVENUE FROM REPEAT PURCHASERS
+523%
FLOW REVENUE
💰 $173K
The Receipts 🧾
Full-scope Concierge-level Service
For eCommerce brands ready to scale their retention program.
Full-scope packages starting at $3,500
Full-scope Concierge-level Service
For eCommerce brands ready to scale their retention program.
Full-scope packages starting at $3,500
Why They Came to Us
When Linen + Cloth first partnered with us, they were heavily reliant on social media and third-party platforms like Etsy to drive sales. While those channels delivered some traction, they left the brand vulnerable to shifting algorithms and unpredictable performance.
At the same time, they had no true retention program in place. Automated flows were missing, leaving new customers without a nurturing experience and repeat purchases largely untapped.
And while there was a strong opportunity to grow through B2B—trade and wholesale—there was no program or structure to support it.
Our Approach
We began by laying the foundation for a scalable retention program:
- Built essential flows: Launched and optimized a Welcome Series, Abandonment Flows (cart, checkout, browse), and a Sunset Flow to keep the list healthy.
- Developed a B2B program: Rolled out trade and wholesale initiatives along with tailored flows to support onboarding, engagement, and conversion.
- Segmented campaigns: Designed monthly sends with specific content for retail customers vs. trade and wholesale audiences, ensuring relevance and stronger engagement across the board.
This combination of always-on automations and strategic monthly campaigns created both a reliable revenue baseline and consistent opportunities for growth.
“I’ve been working with LaRose & Co. since 2017 and we consider them an invaluable part of our team.”
Michelle Garcia
Founder
LINEN + CLOTH