How FOROM Turned Email Into Their #1 Revenue Channel After Two Failed Agency Partnerships
TL;DR: After struggling with two agencies that could not deliver consistent results or align on creative direction, Forom partnered with LaRose & Co.
Within 90 days, they saw a 121% increase in conversions, achieved a 2.4% click rate, and now drive 47% of their total revenue from email.
The Stakes: When Your Marketing Partner Becomes Your Biggest Bottleneck
Forom had a problem that too many growing home decor brands face: they knew email marketing should be working, but it just... was not.
Every campaign send felt like a gamble. Results were all over the place. One week they would see decent engagement, the next week crickets. There was no rhythm, no consistency, no way to predict what would actually drive revenue.
But here is what made it worse: the process itself was broken.
Getting aligned on design with their agency felt like pulling teeth. Revisions took forever. Creative briefs got lost in translation. What should have been a streamlined, collaborative process turned into a frustrating back-and-forth that ate up time Forom team did not have.
They were not just dealing with underperforming campaigns. They were dealing with a partnership that made everything harder than it needed to be.
So they switched agencies.
And then... the same problems showed up again.
By the time Forom found LaRose & Co., they had worked with two different agencies and were starting to wonder if the issue was email marketing itself. Maybe it just was not going to work for their brand. Maybe they should focus elsewhere.
The Turning Point: What Forom Expected vs. What They Actually Got
When Forom came to us, they were cautious. Understandably so.
They expected another agency promising big results and delivering the same disorganized mess they had dealt with twice before.
What they got instead was something different: clarity, consistency, and a team that actually understood how to execute.
Here is what we did differently from day one:
We built a consistent campaign strategy for both email and SMS. No more throwing spaghetti at the wall. We created a content calendar that made sense for their brand, their product launches, and their customer journey. Every send had a purpose. Every message was part of a bigger plan.
We streamlined the entire content planning and design process. No more endless revision cycles or misaligned expectations. We built a process that got campaigns out the door faster, with better creative, and without the headaches.
We gave Forom their time back. Instead of spending hours managing their email marketing, they could finally focus on what actually mattered: running their business, launching new products, and growing their brand.
"Lizzy & Hannah are great to work with. We went through 2 different agencies before finding them."
Loic Kessl
COO
FOROM
The Transformation: From Inconsistent to Unstoppable
Once we had the foundation in place, everything changed.
Campaigns that used to feel like a coin flip started performing consistently. The guesswork was gone. Forom could look at their content calendar and know exactly what was going out, when, and why.
Design approvals that used to take days started taking hours. We were not just faster, we were better aligned. Our team understood Forom aesthetic, their brand voice, and their customers. Every email felt like them.
And the results? They started stacking up fast.
Within the first 90 days, Forom saw a 121% increase in conversions. Not engagement. Not clicks. Actual conversions. People were buying.
Their click rate hit 2.4%, well above the industry average and a clear signal that subscribers were genuinely interested in what Forom had to say.
But here is the number that really matters: 47% of Forom's total revenue now comes from email.
Think about that. Nearly half of their revenue is being driven by a channel that used to frustrate them. A channel they almost gave up on.
The Results 🌱
121%
INCREASE IN CONVERSIONS
IN THE FIRST 90 DAYS
47%
OF TOTAL REVENUE IS NOW COMING FROM EMAIL
2.4%
CLICK RATE ACHIEVED
Full-scope Concierge-level Service
For eCommerce brands ready to scale their retention program.
Full-scope packages starting at $3,500
Full-scope Concierge-level Service
For eCommerce brands ready to scale their retention program.
Full-scope packages starting at $3,500