Everyday Supply Co.
Everyday Supply Co. is a B2B wholesaler specializing in groceries, cleaning products, and household essentials. When we partnered in October 2023, they had no structured email marketing strategy in place.
Within six months, we transformed email into a profitable growth channel, fueling repeat purchases and increasing customer lifetime value.
The Results 🌱
IN THE FIRST 6 MONTHS TOGETHER:
$158k
ATTRIBUTED REVENUE
$10.4k 👉 $158k
+23%
CUSTOMER RETENTION
54% 👉 63%
+149%
ATTRIBUTED REVENUE
15.2% 👉 38%
The Receipts 🧾
Full-scope Concierge-level Service
For eCommerce brands ready to scale their retention program.
Full-scope packages starting at $3,500
Full-scope Concierge-level Service
For eCommerce brands ready to scale their retention program.
Full-scope packages starting at $3,500
Why They Came to Us
When this Everyday Supply Co. came to us, their email channel was barely scratching the surface of what it could do. Without automations or flows, they weren’t nurturing relationships or keeping customers engaged. Their campaigns lacked the structure needed to consistently drive new B2B orders, and as a result, email was contributing only a small fraction of their overall revenue.
They weren't sure email was a channel that was going to work for them. That was 2 years ago- we've since grown their retention program into their highest revenue generating marketing effort.
Our Approach
We started by laying a solid foundation for their retention program. Before chasing growth, we built the essentials—flows designed to educate, re-engage, and convert. A new Welcome Series introduced B2B customers to the brand, establishing credibility from the very first touchpoint. Abandonment flows brought high-intent shoppers back at critical moments—whether they’d just browsed, added to cart, or stalled at checkout. A Review Request flow turned happy customers into advocates, fueling social proof and repeat engagement. And Back-in-Stock alerts gave interested buyers the nudge they needed to act the moment products became available.
With the foundation in place, we layered on campaigns to drive consistent growth. Every campaign was built with B2B buyers in mind, aligning directly with the client’s broader goals. By creating a predictable campaign cadence, we kept customers engaged with regular, relevant touchpoints—turning email from an underutilized channel into a steady engine of retention and revenue.