Our team just returned from Klaviyo's first in-person conference since 2019, and we're buzzing with excitement about what's coming next for email marketing and customer experience.
After five years, Klaviyo brought together 1,000+ merchants and 200+ partners for KBOSS 2025, and it was clear from day one: this isn't just about email marketing anymore. Klaviyo is positioning itself as the complete customer experience platform, and the announcements were nothing short of game-changing.
The Big Picture: AI-First Customer Experience
The overarching theme? AI won't replace marketers—it will free us from repetitive tasks so we can focus on strategy and creativity. Klaviyo has been building toward this vision since 2017, with 40+ native AI features already in their platform. But what they unveiled at K:BOS takes it to an entirely new level.
Game-Changing Product Launches
Klaviyo Service Suite (Available September 25th)
The most exciting announcement was Klaviyo Service, moving from beta to general availability. This isn't just an add-on—it's a complete reimagining of customer support:
Customer Hub: An on-site personalization platform that shows customers their orders, rewards, and personalized recommendations. Early adopters are seeing higher average order values from hub purchases compared to traditional email campaigns.
Customer Agent: A 24/7 AI assistant trained on your specific brand data and product pages. It handles basic customer questions about sizing, care instructions, and policies, then intelligently routes complex issues to human support with full context.
Helpdesk: A unified inbox managing email, web chat, SMS, and Instagram DMs with smart workflows and complete Klaviyo profile integration.
AI Marketing Agent Platform
Say goodbye to generic templates. Klaviyo's new AI platform automatically researches your business, pulls data from your website and social media, then generates completely customized marketing strategies. We're talking personalized welcome series, automations, and even value-add content creation—all branded specifically to your business with 70+ quality checks for brand safety.
Omnichannel Campaign Builder
Finally, true omnichannel marketing in one place. Create campaigns across email, SMS, and WhatsApp with automatic channel routing based on customer preferences. The visual canvas interface makes it easy to orchestrate complex, multi-day campaigns while getting complete analytics in one dashboard.
What This Means for Your Business
Better Customer Experience = Higher Revenue
The Customer Hub alone is driving measurably higher AOV for brands using it. When customers can easily access their order history, rewards, and personalized recommendations in one place, they buy more.
24/7 Support Without the Overhead
The Customer Agent handles routine inquiries around the clock, freeing your team to focus on complex customer needs and strategic initiatives. Plus, when issues do escalate to humans, they come with full customer context.
Smarter Attribution, Better Decisions
The new omnichannel attribution system tracks all traffic sources—not just Klaviyo—giving you a true picture of what's driving revenue. No more guessing which channels deserve credit.
The Social Commerce Revolution
Through their Gatsby acquisition, Klaviyo is making Instagram DMs a direct sales channel. Convert followers to subscribers, run giveaways, and enable text-to-join SMS—all without customers leaving Instagram. Early results show 91% conversion rates and 50%+ net new customers.
International Expansion
WhatsApp integration (launching September 22nd) opens up global markets, while RCS messaging brings rich, interactive experiences to SMS. Think product carousels, in-message purchasing, and video sharing—all within text messages.
What's Next for Email Marketing Agencies?
This evolution creates massive opportunities for agencies willing to expand beyond traditional email marketing. The brands that win will be those offering holistic customer experience strategy, not just campaign management.
At LaRose & Co, we're already incorporating these new capabilities into our client strategies. The combination of AI-powered personalization, omnichannel orchestration, and integrated customer service creates unprecedented opportunities to drive revenue and build lasting customer relationships.
Key Takeaways
-
Email marketing is evolving into customer experience management
-
AI will handle tactical execution, freeing marketers for strategy
-
Omnichannel isn't optional anymore—it's table stakes
-
Social commerce integration is becoming a major revenue driver
-
International markets are more accessible than ever
The future of customer experience is here, and it's more integrated, intelligent, and impactful than ever before. The question isn't whether to embrace these changes—it's how quickly you can implement them to stay ahead of the competition.
Ready to transform your customer experience strategy? Let's talk about how these new Klaviyo capabilities can drive growth for your business.
K:BOS 2025 Recap: The Future of Customer Experience
Our team just returned from Klaviyo's first in-person conference since 2019, and we're buzzing with excitement about what's coming next for email marketing and customer experience.
After five years, Klaviyo brought together 1,000+ merchants and 200+ partners for KBOSS 2025, and it was clear from day one: this isn't just about email marketing anymore. Klaviyo is positioning itself as the complete customer experience platform, and the announcements were nothing short of game-changing.
The Big Picture: AI-First Customer Experience
The overarching theme? AI won't replace marketers—it will free us from repetitive tasks so we can focus on strategy and creativity. Klaviyo has been building toward this vision since 2017, with 40+ native AI features already in their platform. But what they unveiled at K:BOS takes it to an entirely new level.
Game-Changing Product Launches
Klaviyo Service Suite (Available September 25th)
The most exciting announcement was Klaviyo Service, moving from beta to general availability. This isn't just an add-on—it's a complete reimagining of customer support:
Customer Hub: An on-site personalization platform that shows customers their orders, rewards, and personalized recommendations. Early adopters are seeing higher average order values from hub purchases compared to traditional email campaigns.
Customer Agent: A 24/7 AI assistant trained on your specific brand data and product pages. It handles basic customer questions about sizing, care instructions, and policies, then intelligently routes complex issues to human support with full context.
Helpdesk: A unified inbox managing email, web chat, SMS, and Instagram DMs with smart workflows and complete Klaviyo profile integration.
AI Marketing Agent Platform
Say goodbye to generic templates. Klaviyo's new AI platform automatically researches your business, pulls data from your website and social media, then generates completely customized marketing strategies. We're talking personalized welcome series, automations, and even value-add content creation—all branded specifically to your business with 70+ quality checks for brand safety.
Omnichannel Campaign Builder
Finally, true omnichannel marketing in one place. Create campaigns across email, SMS, and WhatsApp with automatic channel routing based on customer preferences. The visual canvas interface makes it easy to orchestrate complex, multi-day campaigns while getting complete analytics in one dashboard.
What This Means for Your Business
Better Customer Experience = Higher Revenue
The Customer Hub alone is driving measurably higher AOV for brands using it. When customers can easily access their order history, rewards, and personalized recommendations in one place, they buy more.
24/7 Support Without the Overhead
The Customer Agent handles routine inquiries around the clock, freeing your team to focus on complex customer needs and strategic initiatives. Plus, when issues do escalate to humans, they come with full customer context.
Smarter Attribution, Better Decisions
The new omnichannel attribution system tracks all traffic sources—not just Klaviyo—giving you a true picture of what's driving revenue. No more guessing which channels deserve credit.
The Social Commerce Revolution
Through their Gatsby acquisition, Klaviyo is making Instagram DMs a direct sales channel. Convert followers to subscribers, run giveaways, and enable text-to-join SMS—all without customers leaving Instagram. Early results show 91% conversion rates and 50%+ net new customers.
International Expansion
WhatsApp integration (launching September 22nd) opens up global markets, while RCS messaging brings rich, interactive experiences to SMS. Think product carousels, in-message purchasing, and video sharing—all within text messages.
What's Next for Email Marketing Agencies?
This evolution creates massive opportunities for agencies willing to expand beyond traditional email marketing. The brands that win will be those offering holistic customer experience strategy, not just campaign management.
At LaRose & Co, we're already incorporating these new capabilities into our client strategies. The combination of AI-powered personalization, omnichannel orchestration, and integrated customer service creates unprecedented opportunities to drive revenue and build lasting customer relationships.
Key Takeaways
Email marketing is evolving into customer experience management
AI will handle tactical execution, freeing marketers for strategy
Omnichannel isn't optional anymore—it's table stakes
Social commerce integration is becoming a major revenue driver
International markets are more accessible than ever
The future of customer experience is here, and it's more integrated, intelligent, and impactful than ever before. The question isn't whether to embrace these changes—it's how quickly you can implement them to stay ahead of the competition.
Ready to transform your customer experience strategy? Let's talk about how these new Klaviyo capabilities can drive growth for your business.